We are Be Amazing Toys!
For the past decade Be Amazing! Toys has brought to school classrooms, retail stores and the world some of the most awe inspiring and fun science toys. It all started when we discovered Insta-Snow in 2002. The idea of just adding water to a powder and immediately having an overflowing amount of faux snow was simply… AMAZING.
Today our product line has expanded and includes the Energy Stick, Geyser Tube, the wildly successful Sick! Science line, the new Sky Blue Flight airplanes as well as many unique and AMAZING science products. Since beginning our company in 2003, our goal with every product, has been to tickle the brain, have a wow factor in every kit and to simply … Be AMAZING.
Stephanie is the Brand Manger for Be Amazing Toys! She joined the company
in October 2018 and works out of the Creative Kids office in New York.
She came with a background of over 12 years experience in the consumer
products industry, most recently at Amscan/Party City. Before that I worked
in the fashion industry for 6 years for Eileen Fisher.
Stephanie is most excited about working on new products that will show kids how fun
science can be!
Mike Oprins is the newly appointed CEO of Be Amazing Toys. Prior to joining us he was
President at becker&mayer! / SmartLab Toys which he ran beginning in April of 2011. Mike
brings more than 30 years of toy, book publishing, leadership, operations and merchandising
experience with him, including 8 years as head of SmartLab Toys. As CEO for Be Amazing
Toys, Mike is accountable for all of our product, sales results and, of courses, strategic
Prior to joining becker&mayer! / SmartLab Toys, Mike held leadership roles at multi-
national retailers and wholesalers, including Walmart, Borders Group, Toys ‘R’ Us, Baker &
Taylor & McDonald’s. At Borders Group, over a 20-year span, Mike held executive
positions overseeing every buying department as well as Cafe Operations and the
International Operations for Gifts & Stationery and Calendars
Originally from suburban Chicago, Mike’s passion for books began at the age of 7 when his
dad took him to a Kroch’s & Brentano’s store for the first time. Mike and his wife Sue have
5 children and 6 grandchildren. They make their home in North Bend, Washington.
VP Specialty Retail & Social Marketing
Richard lives in Salt Lake City with his wife Laura, of 37 years. He is also a “project manager” at home, keeping his yard beautiful.
Richard likes to build “stuff” out of old things, and to study family history – keeping the stories of his ancestors alive. He loves trail running and his won many races (in his age group of course), but waterskiing is his favorite sport.
He is a Grandpa, an ecclesiastical leader in his church and spends many hours working with neighbors and friends. He enjoys working with toys and showing others how “amazing” Be Amazing Toys! really are.