About Be Amazing! Toys

Welcome to the world of Be Amazing! Toys. For over ten years, the product development team at Be Amazing! Toys has been developing unique, fun products for children. Our goal at Be Amazing! Toys is to make every child a hero as he or she discovers the wonders of the world around them and the joys of creative play. Children doing our activities are often overcome by contagious smiles and lots of “Oohs and Aahs.” Our award-winning products were developed for children from ages 4-99, for truly, the wonder of discovery is ageless.

Our Roots

Be Amazing! Toys sprouted roots in 2002, and over the years, Be Amazing! Toys line of product has grown considerably and so has the team of people who power the creativity. We continue to create new toys and kits that are guaranteed to teach young scientists how to be amazing!


Most of our kits were developed in the classroom where they were proved to be engaging and intriguing.

The Business of Growing Things

Be Amazing Toys! is in the business of growing things: snow, dinousaurs and alligators, slimy crystals and other items. Be we’re also in the business of growing a child’s sense of wonder and discovery, imagination and ideas, and a feeling of amazement and excitement. Prepare to Be Amazed!

Mission Statement

Be Amazing! Toys offers educational, creative and fun science kits and toys that teach real science in a way that makes kids say “Wow! How does that work?” Our goal is to cause kids to use their imaginations and ask questions about how the world around them works. Our mission is make learning science fun for kids ages 4 and up – and for their parents and teachers — by creating safe, unique kits and toys.

Founded in 2003, Be Amazing! Toys is headquartered in Salt Lake City, UT and is proud to support ASTRA and TIA. We are happy that many of our kits have been recognized by Oppenheim, ASTRA, Teacher’s Choice, NAPPA and others. Our products are used by kids and teachers around the world to put the “Wow!” in science education.


Be Amazing! Toys is happy to work with some of the finest toy stores and science teaching companies in the country to produce our products.

Please see a partial list of companies with whom we partner below:

  • Be Amazing! Toys Products are included in The Good Toy Group’s Fall and Holiday catalogs www.goodtoygroup.com